We shall use Excellence as the principal benchmark in the assessment of ourselves, our work and our impact on our patients.
- We shall unfailingly aim for Excellence in everything we do.
- We are committed to pursue Mastery on a daily basis.
- We shall be thoughtful in everything we do.
- We will honor Design and Attention to Detail in everything we do, intentionally blending both the art and science of Orthodontics in the process.
- We will never, in any way, compromise on the quality of our services – regardless of difficulties in our professional marketplace or economy.
- We aim to be seen by others as conservative in our approach, yet we remain results-oriented in ways that provide long-term, life-changing solutions to our patients’ problems.
Excellence is a habit, not a single act.
Aristotle was right; we are what we repeatedly do. Beautiful, high quality results are never achieved suddenly nor spontaneously, but rather through a series of small, dedicated acts of excellence repeated day-in and day-out.
Professionalism is a way of life.
Professionalism in how we interact with our patients and in the way we perform our treatments is a basic pillar in our understanding of how to be the best – and remain the best – at what we do.
Integrity is non-negotiable.
We have long been trusted to provide our patients with what’s in their best, long-term interest. We strongly believe that medical ethics must be the guiding principles in everything we do.
Our goal is to serve our patients brilliantly and professionally over the long haul.
