We shall use Excellence as the principal benchmark in the assessment of ourselves, our work and our impact on our patients.
- We shall unfailingly aim for Excellence in everything we do.
- We are committed to pursue Mastery on a daily basis.
- We shall be thoughtful in everything we do.
- We will honor Design and Attention to Detail in everything we do, intentionally blending both the art and science of Orthodontics in the process.
- We will never, in any way, compromise on the quality of our services – regardless of difficulties in our professional marketplace or economy.
- We aim to be seen by others as conservative in our approach, yet we remain results-oriented in ways that provide long-term, life-changing solutions to our patients’ problems.