We shall use Excellence as the principal benchmark in the assessment of ourselves, our work and our impact on our patients.
- We shall unfailingly aim for Excellence in everything we do.
- We are committed to pursue Mastery on a daily basis.
- We shall be thoughtful in everything we do.
- We will honor Design and Attention to Detail in everything we do, intentionally blending both the art and science of Orthodontics in the process.
- We will never, in any way, compromise on the quality of our services – regardless of difficulties in our professional marketplace or economy.
- We aim to be seen by others as conservative in our approach, yet we remain results-oriented in ways that provide long-term, life-changing solutions to our patients’ problems.
Excellence is a habit, not a single act.
Aristotle was right; we are what we repeatedly do. Beautiful, high quality results are never achieved suddenly nor spontaneously, but rather through a series of small, dedicated acts of excellence repeated day-in and day-out.
Professionalism is a way of life.
Professionalism in how we interact with our patients and in the way we perform our treatments is a basic pillar in our understanding of how to be the best – and remain the best – at what we do.
Integrity is non-negotiable.
We have long been trusted to provide our patients with what’s in their best, long-term interest. We strongly believe that medical ethics must be the guiding principles in everything we do.